Are you trying to do everything you can to rank your website well with the search engines? How come you’re not seeing any results then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. Search engine rules are always evolving and the ways to optimize your sites are being altered as well. If you’re looking to beat out everyone you’re competing against and Google’s initial page is what you’re hoping for, the mistakes you’re about to learn about must be avoided. If you do this, you will achieve much more and it won’t matter how much money you put into it.

Graphic-Heavy Website

The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. Even though flash gives your website the “coolness” factor, it’s not really recommended when you’re doing SEO. Flash may help you with the visitors to your website, but search engines can’t see it and therefore it can’t be seen by the spiders.

If you want to get seen by the search engine spiders, you must have content on your site as that’s what they look for. This will affect your rankings. Flash makes your website look good, so if you don’t want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. You have to have a lot of text if you want to rank high.

Using the Wrong Keywords

Choosing the wrong keywords is another mistake that webmasters make. If you don’t research your keywords well enough and don’t have a strong keyword list, it spoils your optimization efforts. You can’t sell anything to visitors who aren’t even interested in what you have to offer. Apart from that, choosing keywords that people aren’t searching for doesn’t really make sense. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. The key is to locate lower competition keywords and to build your content around them. And the best part is that there are free keyword tools that will show you keywords that you can use.

SEO Guidelines

This is why it’s necessary to memorize those guidelines so that you can avoid any mistakes that will get you banned from the searches. The search engines are always changing their criteria so make sure you’re always updated so that you avoid penalties. For instance, when we look at Google, we see it changing its search engine algorithm on a regular basis, so if you don’t go by their rules, your ranking will probably fall. In conclusion, successful SEO is a combination of multiple elements. Blackhat techniques may offer instant solutions to get your site ranked and bring in the traffic, but none of these are long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won’t get you banned.

Improving Your Social Media and Marketing Efforts

Every person who works in the world of web marketing should understand just how important social media really is. What’s important to understand is that today the true power of marketing on the Internet is centered on just how well you can work social media into the rest of your overall marketing campaigns.

It doesn’t really matter what kind of product or service you’re promoting. As soon as you begin to work social media into the rest of your marketing efforts you’ll see just how much is truly possible. You’ll have a much easier time getting your target audience to take notice of you. The marketing efforts you make will be simpler. And getting more exposure is going to feel easy. Here are some of the things that you can do to get as much as possible from your social media and marketing efforts.

Facebook Leverage

When you’re using Facebook to leverage social media, then you have to see to it that you’re active on the site. Marketing through social media can only be done via connections you make and the relationships you work to build. In order to build a proper momentum with your social media marketing, you have to be active as much as you can be. This is particularly important on websites like Facebook. Your Facebook page can go dormant and stay that way if you’re not active. You will need to keep breathing life into that page in order to make things continue to happen. Or else your fans can very easily forget who you are and unlike your page.

The following you build on Twitter is very important. If you’re hoping to make a super strong impact within the world of social media, you are going to need to ensure that you have lots of top quality followers on Twitter. It’s important that you are able to bring in some highly targeted followers. This isn’t just a numbers game, though, there’s more involved than just that. Twitter is a place that can give you that extra mileage – so make the most of it. Do everything ethical that you can to raise the number of followers that you have. And at the same time, don’t focus only on the numbers. Quality is always better than sheer quantity.

Share Buttons

Your blog or site should also include a Facebook share button. It ought to be placed right after the end of the content. This helps the people who read your content have an easier way of sharing your content on Facebook. Make sure you remember to place this button in a prominent position so that people can’t help but notice that it is there. Don’t just put it on there for the sake of it. You want the button to be as visible as possible so that your readers can’t ignore it.

Have you noticed how the web is becoming all social? This is just proof that the world wide web is in the midst of an intense social revolution. This is like a raging fire that will keep spreading.

If you don’t join in to the revolution, the fire of it will eat you up. Your competition will leave you in the dust. Your buyers will choose someone else. It’s important to keep up as times change and make sure that your effort actually pays off. Get to work and put the social media marketing tips we’ve talked about here into action and wait for the actual results to keep coming your way.