It’s likely you already know the difference between good copy and bad copy if you’ve been using search engines to look for relevant information on the web. It’s disappointing to visit a website when you’re looking for targeted information only to find that the info on that site is vague. Most of the time, such websites don’t have the kind of info you’re searching for and the content available is poorly structured and badly written. Your site’s visitors need to be treated better and they shouldn’t feel let down when they land on your webpage. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content. There are a few ways you can go about this. You will soon learn the ins and outs of SEO copywriting but, before you do, make sure you understand that SEO takes effort. It’s not about using some cheap article spinning software to create your content but it’s more about skillfully writing copy that makes sense to both human readers and search engines.
One of the most ignored elements of SEO copywriting is the use of hyperlinks, both external and internal. When we talk about the internal hyperlinks, it is when you link to the other pages of your site that are relevant to the content you’re writing, which will give you a positive boost. Not only will this help the reader navigate your site, but it will also increase the time that person spends there. Search engines love internal linking that’s done properly, so you’ll obviously be giving a green light to those search engines. You won’t want to forget about the ALT tags. When it comes to external links, links that point to an external source, they can help you in two different ways.
First of all, they give you validation from a third party of your expertise and second you can connect to their affiliate program or you can opt for reciprocal linking. Whether it’s internal linking or external, as long as it goes with your content and is in sync with it, the search engines will always reward you. Google highly values the h1 tag, so you’ll want to make use of it when writing the title. But you must ensure the words present in the title are also found in the text. This tip of using h1 tags can quickly boost your rankings, even though most people ignore it. Apart from this, you should have the h2 tag for the sub headings.
Always aim for meaty content. It’s also best to have copy that is more than 400 words in length. The more content you write for your site, the better. If the information you’re giving away is indeed valuable, then you should aim for at least 1,000 words on the page.
All in all, SEO copywriting is a skill that takes some time and practice to master. When you know what you are doing, you will find it relatively easy to offer your readers the information they require while also making a good impression on the search engines.
If you follow the search engine laws, the payback will be substantial.