In order to have a successful blog, you need to be able to generate targeted traffic on a regular basis. You know you’re doing well when you get lots of visitors and people commenting on your posts. There are many factors involved in making your blog highly trafficked, but search engine optimization is a big part of the process. It allows you to start ranking highly for your chosen keywords in your blog posts, which brings you traffic. Let’s look at 3 good SEO techniques you can use when you create your blog posts.
Search engines value a few elements and give weight to them when they’re trying to rank a page. One of these is the anchor text used in your links. If the anchor text included in your posts has your keywords, this gives the search engines a green signal. This is simply a matter of internal linking where you connect your posts and pages within your own blog. Therefore, if you add keywords to your anchor text, the search engines will see it as if you are adding more importance to your posts.
If you want to optimize your blog posts as much as possible, the best way to do this is to create quality, original content. It’s very important to write posts that are easy on the eyes and make people want to read them. If your post is written as a list of ideas, tips or steps, people will find it easy to follow. You’ll find it easier to write such posts, and readers will find them very readable. Whether you use lists or not, avoid long paragraphs, but break them down into more manageable ones.
You should focus on writing blog posts that humans find appealing just as much as the search engines. A mistake often made by lots of bloggers is that they don’t think of the search engines at all when they create their content. They tend to focus completely on their readers but if they would include a few good keywords in the right places, their results would be much better. So whenever you’re writing a post, remember that you not only have to impress the readers but also the search engines.
In the end, traffic is important for a website, but you have an advantage because of your blog and because SEO is now easy for you. Spend a lot of time in thinking out your blog posts by adding SEO and updating the content on a regular basis for the best results.