When was the last time you checked your site and asked how user friendly it is? But you’ll need to know what makes all your processes have this quality. If people find your site engaging and easy to use, then that’s a potent one-two punch. Keep in mind that you’ll have to test and optimize to find out what works best with your niche.

The one and only thing traffic wants to know after arriving on your home page is what’s in it for them. If you have what they’re looking for, then that’s great and your copy needs to make them want to read more. Chances are you’ll be building a content site, and that means you’ll need to have quality information. From the home page, be very sure your navigation structure is clean and easy to follow. You are just like your audience in that you don’t want to be endlessly clicking to locate information.

Placing a link to your contact page is essential and it’s not just for your readers. The contact page tells everybody that you’re for real and a professional and that makes a difference. Depending on what you’re doing, other people will review your site and it will have a negative effect if there is no contact page. I’ve had my cell phone number on a sales page and only one person used it in several years – but it looks good.

It’s so easy these days to get a privacy policy even if it’s a basic one – and you really should do this. You can also find products on the net that give you customized policy statement pages, so check them out because they’re pretty good. Most of the time you’ll see these links in the footer section, and that’s the best place for them. If you want, you can make the links a lighter shade so they don’t stand out so much and distract people.

You can easily make your blog stickier when people don’t have a compelling reason to leave. People will realize on some level that you care more than the next blogger. Once you do things like this, then it becomes a change of habit and more of what you do will scream quality.

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