Years ago until not all that long ago, many things with online marketing were pretty easy to kill it and make money. Article marketing, as we once knew it, change dramatically because of significant alterations to the way Google processes articles.
It’s okay. Really. These are just changes that happen every once in a while. What you need to do to compensate is to become more aggressive than ever. In the face of these changes, through our perseverance, we are able to succeed in greater ways than ever before.
What you want to do with your articles is get them syndicated just about any way you can. What happens is you publish content, and other webmasters use this content, and links, from all over the web, will be pointed back to your website. Just find people that post content on their blogs or websites similar to yours. That’s the first step.
After contacting them, they will be able to see your website with the content that you have written. If they’re interested, they will syndicate your content on their websites and blogs. If your content is good, they will work with you, and the syndication process will begin.
Now you need to figure out how to get the search engines to index the post or page you have just published. The reason you want to do this is so that the search engines know that this particular content only comes from your site. Once you get it live, then you can bookmark it at Digg or other places so it can be indexed quickly. You can also go to a pinging site and ping your blog with that particular post or page. Automatic pinging comes with every WP post or page that you make. Keep this in mind as you do not want to manually ping something that has already been done.
A story is something that you need to implement into your own business, but how can you do this? The thing to remember is there must be a relevant connection. Let’s say, for instance, that you are selling backup solutions for computers. Your story would relate to that. A person loses all of their hard work and information off of their hard drive – this would be a great story to start out with! Because they did not take the time to back up their hard drive, the information was not recoverable. Then you can talk about how they could have prevented it. All easy and really more interesting and fun to write about.
You can look around you and begin paying attention to how stories are used online and in offline marketing. Corporations have been completely hip to using stories for a long time. It is a smaller companies that are behind the times, taking a bit longer to utilize the storytelling strategy.